{"id":17199,"date":"2019-04-01T15:33:23","date_gmt":"2019-04-01T13:33:23","guid":{"rendered":"https:\/\/www.leadingx.com\/neue-und-bestehende-kunden-begeistern-und-gewinne-steigern\/"},"modified":"2020-06-02T18:45:03","modified_gmt":"2020-06-02T16:45:03","slug":"thrilling-new-and-existing-customers-increasing-profits","status":"publish","type":"post","link":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/","title":{"rendered":"Thrilling new and existing customers & increasing profits"},"content":{"rendered":"

<\/h3>\n
\n

The trade fair business<\/h3>\n

is also shaped by dynamic changes, digitalisation and global competition. It\u2019s an increasing challenge to get customers to visit trade fairs, to offer a real USP, to offer differentiation and useful experience for the customer, while achieving the goals of the trade fair. Now: all information is available online at any time, videos, pictures, evaluations and references facilitate easier purchasing and often make visiting a trade fair unnecessary.<\/p>\n

Because of that, sales people at trade fairs are faced with new situations: customers are well informed, can easily compare suppliers, and have higher expectation of customer service.<\/span><\/span><\/span><\/p>\n

Many suppliers react to that with a \u2018bigger, technically advanced, more expensive\u2019 exhibition stand. Those trade fair\u00a0 \u2018cathedrals\u2019 grow to the sky or use an enormous chunk of trade fair area. The cost\/effect ratio is questionable and rarely achieves the desired goals. In order to cut costs, many trade fairs are happening less frequently.<\/span><\/span><\/span><\/p>\n

Every trade-fair customer knows of some overwhelmed, halfheartedly acting, badly motivated, stressed trade fair advisor and of their ‘scaring-customers-away-program’<\/strong>.The opportunity, of a personal meeting and the emotional experience with a well motivated and competent trade fair team, is totally missed. Only there, it would be possible to work out an crucial advantage, real differentiation and lasting distinction to the competition.<\/strong>\u00a0\u00a0<\/span><\/span><\/span><\/p>\n

\n

Experience with the LeadingX-approach, what \u201estate of the art\u201c at a trade fair is, how it can strengthen your brand and increase customer-loyalty as well as turnover and profits.<\/span><\/span><\/span><\/p>\n

“One video speaks louder than 1000 words!” Have a look to see what’s possible with a great trade fair team.\u00a0<\/a><\/p>\n

\n

Details to trade fair- and sales-training<\/strong><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

The trade fair business is also shaped by dynamic changes, digitalisation and global competition. It\u2019s an increasing challenge to get customers to visit trade fairs, to offer a real USP, to offer differentiation and useful experience for the customer, while achieving the goals of the trade fair. Now: all information is available online at any […]<\/p>\n","protected":false},"author":4,"featured_media":16737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,69,71,72],"tags":[145,147,146,149,144,148,143],"class_list":["post-17199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cooperation","category-innovation-en","category-leadership-en","category-sales","tag-competition","tag-customer-loyalt","tag-new-customers","tag-profits","tag-trade-fair-business","tag-turnover","tag-usp"],"acf":[],"yoast_head":"\nNeue und bestehende Kunden auf der Messe begeistern<\/title>\n<meta name=\"description\" content=\"Jeder kennt als Messe-Kunde die \u00fcberforderten, halbherzig agierenden, demotivierten oder gestressten Messe-Berater mit ihrem "Kunden-Vertreibungs-Programm"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neue und bestehende Kunden auf der Messe begeistern\" \/>\n<meta property=\"og:description\" content=\"Jeder kennt als Messe-Kunde die \u00fcberforderten, halbherzig agierenden, demotivierten oder gestressten Messe-Berater mit ihrem "Kunden-Vertreibungs-Programm"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadingX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeadingX.Xperience.creates.Xcellence\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-01T13:33:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-02T16:45:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/03\/messetraining-seminar-verkauf-messe-messeziel-verkaufen-praesentieren-iak-institut-fuer-angewandte-kreativitaet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"415\" \/>\n\t<meta property=\"og:image:height\" content=\"227\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Markus Gruber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Markus Gruber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/\"},\"author\":{\"name\":\"Markus Gruber\",\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/#\/schema\/person\/7ba0b4ace8fa85ce1d5ddd6521a3a8c0\"},\"headline\":\"Thrilling new and existing customers & increasing profits\",\"datePublished\":\"2019-04-01T13:33:23+00:00\",\"dateModified\":\"2020-06-02T16:45:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/\"},\"wordCount\":279,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/03\/messetraining-seminar-verkauf-messe-messeziel-verkaufen-praesentieren-iak-institut-fuer-angewandte-kreativitaet.jpg\",\"keywords\":[\"competition\",\"customer-loyalt\",\"new customers\",\"profits\",\"trade fair business\",\"turnover\",\"USP\"],\"articleSection\":[\"Cooperation\",\"Innovation\",\"Leadership\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/\",\"url\":\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/\",\"name\":\"Neue und bestehende Kunden auf der Messe begeistern\",\"isPartOf\":{\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/03\/messetraining-seminar-verkauf-messe-messeziel-verkaufen-praesentieren-iak-institut-fuer-angewandte-kreativitaet.jpg\",\"datePublished\":\"2019-04-01T13:33:23+00:00\",\"dateModified\":\"2020-06-02T16:45:03+00:00\",\"description\":\"Jeder kennt als Messe-Kunde die \u00fcberforderten, halbherzig agierenden, demotivierten oder gestressten Messe-Berater mit ihrem \\\"Kunden-Vertreibungs-Programm\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#primaryimage\",\"url\":\"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/03\/messetraining-seminar-verkauf-messe-messeziel-verkaufen-praesentieren-iak-institut-fuer-angewandte-kreativitaet.jpg\",\"contentUrl\":\"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/03\/messetraining-seminar-verkauf-messe-messeziel-verkaufen-praesentieren-iak-institut-fuer-angewandte-kreativitaet.jpg\",\"width\":415,\"height\":227,\"caption\":\"Messetraining, Seminar, Verkauf, Messe, Messeziel, verkaufen, pr\u00e4sentieren,\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/leadingx.huber-online.at\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thrilling new and existing customers & increasing profits\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/#website\",\"url\":\"https:\/\/leadingx.huber-online.at\/en\/\",\"name\":\"LeadingX\",\"description\":\"Xperience creates Xcellence\",\"publisher\":{\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/leadingx.huber-online.at\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/#organization\",\"name\":\"LeadingX\",\"url\":\"https:\/\/leadingx.huber-online.at\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/12\/LeadingX-logo.png\",\"contentUrl\":\"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/12\/LeadingX-logo.png\",\"width\":1303,\"height\":658,\"caption\":\"LeadingX\"},\"image\":{\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/LeadingX.Xperience.creates.Xcellence\/\",\"https:\/\/www.linkedin.com\/in\/markusgruberleadingx\/\",\"https:\/\/www.youtube.com\/channel\/UCotB7KtvXuT665gWvdDJi5Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/leadingx.huber-online.at\/en\/#\/schema\/person\/7ba0b4ace8fa85ce1d5ddd6521a3a8c0\",\"name\":\"Markus Gruber\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neue und bestehende Kunden auf der Messe begeistern","description":"Jeder kennt als Messe-Kunde die \u00fcberforderten, halbherzig agierenden, demotivierten oder gestressten Messe-Berater mit ihrem \"Kunden-Vertreibungs-Programm\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/","og_locale":"en_US","og_type":"article","og_title":"Neue und bestehende Kunden auf der Messe begeistern","og_description":"Jeder kennt als Messe-Kunde die \u00fcberforderten, halbherzig agierenden, demotivierten oder gestressten Messe-Berater mit ihrem \"Kunden-Vertreibungs-Programm\"","og_url":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/","og_site_name":"LeadingX","article_publisher":"https:\/\/www.facebook.com\/LeadingX.Xperience.creates.Xcellence\/","article_published_time":"2019-04-01T13:33:23+00:00","article_modified_time":"2020-06-02T16:45:03+00:00","og_image":[{"width":415,"height":227,"url":"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/03\/messetraining-seminar-verkauf-messe-messeziel-verkaufen-praesentieren-iak-institut-fuer-angewandte-kreativitaet.jpg","type":"image\/jpeg"}],"author":"Markus Gruber","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Markus Gruber","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#article","isPartOf":{"@id":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/"},"author":{"name":"Markus Gruber","@id":"https:\/\/leadingx.huber-online.at\/en\/#\/schema\/person\/7ba0b4ace8fa85ce1d5ddd6521a3a8c0"},"headline":"Thrilling new and existing customers & increasing profits","datePublished":"2019-04-01T13:33:23+00:00","dateModified":"2020-06-02T16:45:03+00:00","mainEntityOfPage":{"@id":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/"},"wordCount":279,"commentCount":0,"publisher":{"@id":"https:\/\/leadingx.huber-online.at\/en\/#organization"},"image":{"@id":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#primaryimage"},"thumbnailUrl":"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/03\/messetraining-seminar-verkauf-messe-messeziel-verkaufen-praesentieren-iak-institut-fuer-angewandte-kreativitaet.jpg","keywords":["competition","customer-loyalt","new customers","profits","trade fair business","turnover","USP"],"articleSection":["Cooperation","Innovation","Leadership","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/","url":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/","name":"Neue und bestehende Kunden auf der Messe begeistern","isPartOf":{"@id":"https:\/\/leadingx.huber-online.at\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#primaryimage"},"image":{"@id":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#primaryimage"},"thumbnailUrl":"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/03\/messetraining-seminar-verkauf-messe-messeziel-verkaufen-praesentieren-iak-institut-fuer-angewandte-kreativitaet.jpg","datePublished":"2019-04-01T13:33:23+00:00","dateModified":"2020-06-02T16:45:03+00:00","description":"Jeder kennt als Messe-Kunde die \u00fcberforderten, halbherzig agierenden, demotivierten oder gestressten Messe-Berater mit ihrem \"Kunden-Vertreibungs-Programm\"","breadcrumb":{"@id":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#primaryimage","url":"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/03\/messetraining-seminar-verkauf-messe-messeziel-verkaufen-praesentieren-iak-institut-fuer-angewandte-kreativitaet.jpg","contentUrl":"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/03\/messetraining-seminar-verkauf-messe-messeziel-verkaufen-praesentieren-iak-institut-fuer-angewandte-kreativitaet.jpg","width":415,"height":227,"caption":"Messetraining, Seminar, Verkauf, Messe, Messeziel, verkaufen, pr\u00e4sentieren,"},{"@type":"BreadcrumbList","@id":"https:\/\/leadingx.huber-online.at\/en\/thrilling-new-and-existing-customers-increasing-profits\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/leadingx.huber-online.at\/en\/"},{"@type":"ListItem","position":2,"name":"Thrilling new and existing customers & increasing profits"}]},{"@type":"WebSite","@id":"https:\/\/leadingx.huber-online.at\/en\/#website","url":"https:\/\/leadingx.huber-online.at\/en\/","name":"LeadingX","description":"Xperience creates Xcellence","publisher":{"@id":"https:\/\/leadingx.huber-online.at\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadingx.huber-online.at\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/leadingx.huber-online.at\/en\/#organization","name":"LeadingX","url":"https:\/\/leadingx.huber-online.at\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadingx.huber-online.at\/en\/#\/schema\/logo\/image\/","url":"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/12\/LeadingX-logo.png","contentUrl":"https:\/\/leadingx.huber-online.at\/wp-content\/uploads\/2019\/12\/LeadingX-logo.png","width":1303,"height":658,"caption":"LeadingX"},"image":{"@id":"https:\/\/leadingx.huber-online.at\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LeadingX.Xperience.creates.Xcellence\/","https:\/\/www.linkedin.com\/in\/markusgruberleadingx\/","https:\/\/www.youtube.com\/channel\/UCotB7KtvXuT665gWvdDJi5Q"]},{"@type":"Person","@id":"https:\/\/leadingx.huber-online.at\/en\/#\/schema\/person\/7ba0b4ace8fa85ce1d5ddd6521a3a8c0","name":"Markus Gruber"}]}},"_links":{"self":[{"href":"https:\/\/leadingx.huber-online.at\/en\/wp-json\/wp\/v2\/posts\/17199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadingx.huber-online.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadingx.huber-online.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadingx.huber-online.at\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/leadingx.huber-online.at\/en\/wp-json\/wp\/v2\/comments?post=17199"}],"version-history":[{"count":15,"href":"https:\/\/leadingx.huber-online.at\/en\/wp-json\/wp\/v2\/posts\/17199\/revisions"}],"predecessor-version":[{"id":19868,"href":"https:\/\/leadingx.huber-online.at\/en\/wp-json\/wp\/v2\/posts\/17199\/revisions\/19868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadingx.huber-online.at\/en\/wp-json\/wp\/v2\/media\/16737"}],"wp:attachment":[{"href":"https:\/\/leadingx.huber-online.at\/en\/wp-json\/wp\/v2\/media?parent=17199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadingx.huber-online.at\/en\/wp-json\/wp\/v2\/categories?post=17199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadingx.huber-online.at\/en\/wp-json\/wp\/v2\/tags?post=17199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}